Seva and Selfless Service, an Interview with ZENTS Founder, Cord Coen
“I have been given so much. With my own healing and my own experience, there have been many angels along the way that helped me and truly transformed my life. I believe each of us can be that for someone else.” ~ Cord Coen
Sitting down with Cord Coen, founder of ZENTS to talk about Seva, ZENTS’ new community outreach program was like speaking to a parent about their child. With light in his eyes and love and passion beaming from his heart, his enthusiasm to finally be sharing this with the world is truly infectious.
So much!The definition of Seva means, “Selfless Service.” To me, Seva means giving back from your heart to help the world and the people in it. I was introduced to Seva in India. In my time in India, there was a practice each morning where, when you wake up in the morning, you help someone or something that needs help. You could give food to a hungry animal or person. This practice of Seva was something that made a big impact on me. As I look to how I can translate these practices into the ZENTS culture and our vision of making a positive impace on the world, I ask, “How can I or we at ZENTS come together to alleviate suffering of people, animals, the environment.”
What is your vision for the Seva Program?
The vision for Seva is that it will evolve and change with each person that wants to be a part of it. It will be collaborative. The beautiful thing about this program is that everyone has a passion or a cause they want to help and give back to and our Seva program is designed to support our partners in raising money and awareness for what they believe in. My dream is that Seva will reach and touch areas that I can’t even think of!
Can you tell us a little bit about how Seva will help build community with ZENTS partners?
First we will ask our Spa and Boutique Partners: “What is a local cause that YOU believe in?” Then, we work together to tailor a Seva Program that best fits the needs of that spa, what they want to accomplish and for how long they want to commit to the program. For example, say there is a charity in your area that works with Veterans with PTSD and you and your staff have decided together that you want to support this organization. We will work with you on discounting a retail item(s) that you will feature as your Seva Products, or donate free backbar products for Seva Rituals and Treatments we will customize together. We wanted to create opportunities for our team to support what YOU believe in whether that is donating a beautiful gift basket of ZENTS products for a Silent Auction or creating amazing custom Seva Rituals.
How can someone be a part of Seva within the ZENTS community?
While we realized how important it was to support our partners in giving back to their local communities, my dream is also to give back to causes that ZENTS believes in as well, on the local, national and global level. With each ZENTS purchase on our website, you have the opportunity to choose from one of six charities to donate to. We may match your donation one month or give you the chance to take one of our specials or discounts and use your discount toward one of our service partners. We are very excited to truly see what an impact the ZENTS community can have on the world around us!
What is your dream for this program?
My dream for this program is that is goes beyond my dream and it becomes our dream. That we help each other give back in ways we have not thought of. May we bring health, peace and joy to as many people as possible!
I have been given so much. With my own healing and my own experience, there have been many angels along the way that helped me and truly transformed my life. I believe each of us can be that for someone else.
To learn more about Seva click here
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